Hi, I’m Daniela Nabholz, Product and Service Designer
A hands-on Design Leader | 8+ Years Scaling Product Design Teams & Driving Innovation Across 25+ Digital Services


Dashboard for 10+ Services
Redesigned UOL Host/Meu Negócio’s central login links millions to 10+ services. User-focused design and lean workflows drove measurable results and business growth.

A Strong, Impactful Design Team
Discover how a key challenge led to the formation of a successful, multidisciplinary design team that influences 200+ collaborators across 10+ departments.

Collaborative Vision Workshop
Co-designed a key executive workshop, achieving full engagement and shaping strategy. Intentional design fostered alignment, trust, and impactful collaboration.

Dashboards for Better Decisions
When dashboards didn’t meet expectations, we worked to understand why. Through research, prototyping, and collaboration, we created a SharePoint solution to centralize data and improve efficiency. While it added value, adoption challenges highlighted the difficulty of driving long-term engagement.
Coming soon

Redesigning a Blog for Growth
We restructured a business-focused blog to balance the needs of developers, clients, and the company. By refining the strategy, improving navigation, and aligning cross-functional goals, we developed a platform that enables the tech team to share knowledge, attract talent, and support business objectives.
Coming soon

Design system
In-depth and constant study of design system, specially form design. The result of it are definitions, practices and standards adopted by all UOL products. This is really challenging because there are so many products with different teams and technology. Due to its constancy I have been able to map some trends.
Coming soon