Hi! I’m Daniela Nabholz, a Product and Service Design Leader.

An experienced Design Leader (8+ years) building high-performing teams and delivering user-centered design for digital services, including at UOL, Brazil’s largest internet company. My expertise spans the full design lifecycle, from strategy to execution.

Focus

I am driven by creating high-impact work and am specifically passionate about:

Building strong teams & leaders: Empowering designers to grow and thrive.

Driving business value: Ensuring design directly contributes to company goals.

Cultivating continuous learning & innovation: Fostering growth and forward-thinking.

Projects

Explore the work where I focus on creating experiences and driving tangible results. See more

Redesign Dashboard: Improve Experience & Growth

Managed redesign of a critical 5+ service dashboard, boosting customer satisfaction and driving new cross-selling channels.

Building a Benchmark Team

Built and led co:lab, a new design team that became a company benchmark. Drove significant project contributions and fostered exceptional team stability.

Innovation Strategy: C-Level Alignment

Partnered to deliver a strategic vision workshop for C-level executives, aligning innovation strategy for a new area.

Experience

My journey has focused on driving impact through design and empowering teams. I’ve integrated and optimized processes for product portfolios, fostering cross-departmental collaboration.

I’ve built and led interdisciplinary design teams, cultivating environments for creativity and continuous learning.

My work involved partnering with Product and Tech on strategic initiatives, championing unified design systems, and hands-on UX/UI design. I’m also actively exploring AI applications in design.

Capabilities

Design & UX Expertise:
User-Centered Design (UCD), UX Design, Interaction Design (IxD), Visual Design (UI), Prototyping, Design Systems, Personas.

Leadership & Management: Team Development, Recruitment, Facilitation, Leadership.

Collaboration & Communication: Communication & Presentation, Collaboration, Workshops.

Strategic & Methodological: Product Strategy, Agile Methodologies, Strategic Thinking.

Problem-Solving & Adaptability: Problem-Solving, Adaptability & Flexibility, Empathy.

Beliefs + Vision

I believe design is fundamentally about people and purpose. It’s about deep empathy, transforming complex challenges into meaningful experiences that genuinely impact lives and drive business success.

My vision is to lead and empower design teams that are not only highly skilled but also deeply collaborative, curious, and driven by a shared purpose.

I foster environments where creativity flourishes, feedback is embraced, and continuous learning is essential. This includes actively exploring emerging technologies like AI, seeing their potential to augment human ingenuity.

My commitment is to build strong relationships, nurture a shared understanding, and empower teams to deliver not just designs, but tangible, user-centered impact.

Process

At its core, my process is simple:

Understand

Ideate + Prototype

Test + Iterate

From this foundation, I adapt by defining the right tools and methods for each phase, always considering the specific context and objective to achieve the best result.

Flexibility and understanding my toolbox are key.

Achievements

Built & Scaled Reference Design Teams.

Impacted 150+ Through Design Training.

Elevated Team Satisfaction & Culture.

Developed 25+ Products for Large Audiences.

Reduced Turnover via Mentorship Program.

Mentored 20+ Design Professionals.

Drove Cross-Functional Strategic Influence.

Established Unified Design Systems.

Ready to discuss impactful design?

Let’s connect :)