CHALLENGE: maintain a clear and attractive look, with good use and seeking to be ahead of the competition. UOL’s service was not a direct e-commerce, but a showcase for large retailers to expose their products and attract new customers. This type of service displays a lot of information and you always have to be careful with the look to be easy to use, to find what you are looking for quickly and directly.

I followed the project from 2000 to 2014. From studying the results of constant usage tests, benchmarks, conceptualizing, prototyping, developing layout and guiding the team in the latest reformulations. Supporting, encouraging and directing the ideas that emerged.